Virpi Salojärvi is an Assistant Professor in the School of Marketing and Communication at the University of Vaasa and affiliated with the Helsinki Hub on Emotions, Populism and Polarisation at the University of Helsinki. She is a work package leader in the Academy of Finland -funded project Whirl of Knowledge: Cultural Populism in European Polarised Politics and Societies (2019-2022, PI Emilia Palonen) and she participates in a Helsingin Sanomat Foundation funded project Short videos as young people’s news source (2022-2024, PI Tanja Sihvonen, University of Vaasa). Salojärvi is a Chair in IAMCR's (International Association for Media and Communication Research) Crisis, Security and Conflict Communication Working Group. She has frequently visited the Universities of Miami and Valencia as a visiting scholar. Her main research interests include polarisation and conflict, populism and media, emotions, (audio-)visual analysis and Latin American studies. ]

In ENDURE, Salojärvi takes part in Cluster 4. 

https://researchportal.helsinki.fi/en/persons/virpi-salojärvi